The Centenary Collection

The Centenary Collection

Umbro lights the fuse on its centenary celebrations with a fresh global campaign and collection for Spring/Summer ‘24. Since 1924, Umbro has redefined the sportswear landscape, from pioneering collabs with genre-defining brands including Aries, Palace and Supreme, to partnerships with professional and grassroots football teams.

 

Since our inception 100 years ago in Manchester’s Northern Quarter, known in the 19th Century as Cottonopolis, Umbro has continued to celebrate its conviction that sport lives beyond the locker room and the pitch, extending across every aspect of life.

 

 

 

The Spring/Summer 2024 Centenary SS24 Collection is inspired by Umbro’s rich design history and multi-sports roots with particular emphasis on football. Combining sports-inspired themes with trend-led silhouettes, the collection reimagines Umbro’s function-first sporting designs for a new trend-savvy generation for whom the lines between sportswear and fashion have never been more blurred.


 
Reversible Ramsey Jacket A revisionist take on a true Umbro classic, the Reversible Ramsey Jacket is this season reinterpreted into a fully reversible piece with one-side featuring a striking monogram matte/shine jacquard and the other-side a diamond graphic gradient. The Ramsey stripe is proudly emblazoned across the bomber collar, cuffs, and waistband, with the brand’s heritage inspo ‘filled-in’ diamond placed on the right of the chest, true to the 1960’s original.

 

 

 

 

Football Shirts - Inspired by football kits of the late 1970’s and early 1980’s, Umbro introduces a range of football shirts which provide a street-savvy take on a style which has long become a wardrobe classic.

 

 

 

Supporting the new collection is this season’s Centenary campaign which delivers a love-letter to Umbro’s hometown, Manchester’s Northern Quarter. Celebrating the vibrant relationship between the brand and city, the campaign paints a poignant portrait of an area defined by innovation, constant renewal, and cultural relevance.

 

Shop the new collection now.

Back to blog